Producer:
Produced by: Andrew Macdonald - Founder of DNA films, the production company responsible for The Parole Officer, 28 Days Later, Sunshine and 28 Weeks Later.
Allon Reich - Andrew Macdonald's production partner. He also runs DNA with Macdonald and produces most films with him.
Director:
Alex Garland - First time film director, mostly known for his screenwriting on other films such as Never Let Me Go and 28 Days Later. He was also nominated for the Academy Award for Best Original Screenplay. The film also won the Academy Award for Best Visual Effects.
Distributor:
Ex_Machina was disturbed by Universal pictures hence why it was so successful. Universal Pictures is a well-established American film studio owned by Comcast. It's also known to be one of the big six in Hollywood proving that it’s a large distribution company.
Cast:
Alicia Vikander - Ava
Oscar Issac - Nathan
Domhnall Gleeson – Caleb
Sonoya Mizuno – Kyoko
Corey Johnson - Jay
Budget:
$15 Million.
Produced by: Andrew Macdonald - Founder of DNA films, the production company responsible for The Parole Officer, 28 Days Later, Sunshine and 28 Weeks Later.
Allon Reich - Andrew Macdonald's production partner. He also runs DNA with Macdonald and produces most films with him.
Director:
Alex Garland - First time film director, mostly known for his screenwriting on other films such as Never Let Me Go and 28 Days Later. He was also nominated for the Academy Award for Best Original Screenplay. The film also won the Academy Award for Best Visual Effects.
Distributor:
Ex_Machina was disturbed by Universal pictures hence why it was so successful. Universal Pictures is a well-established American film studio owned by Comcast. It's also known to be one of the big six in Hollywood proving that it’s a large distribution company.
Cast:
Alicia Vikander - Ava
Oscar Issac - Nathan
Domhnall Gleeson – Caleb
Sonoya Mizuno – Kyoko
Corey Johnson - Jay
Budget:
$15 Million.
Locations:
4 weeks at Pinewood Studios.
2 weeks at Juvet Landscape Hotel in Valldalen, Norway.
4 weeks at Pinewood Studios.
2 weeks at Juvet Landscape Hotel in Valldalen, Norway.
Technology:
15,000 mini-tungsten pea bulb lights were installed into the sets to avoid the fluorescent light often used in science fiction films. The opening office is filmed at the Bloomberg Head office in Finsbury Square, London.
Number of screens - opening weekend:
1,289 on opening weekend.
Box Office figures:
$36.9 Million.
15,000 mini-tungsten pea bulb lights were installed into the sets to avoid the fluorescent light often used in science fiction films. The opening office is filmed at the Bloomberg Head office in Finsbury Square, London.
Number of screens - opening weekend:
1,289 on opening weekend.
Box Office figures:
$36.9 Million.
The issues raised by
media ownership in contemporary media practice;
Production companies who were involved in the production process of Ex_Machina are: Film4 and DNA Films. They are both small production companies one of the being Film4 which s a British film production company owned by Channel 4.
The importance of cross media convergence and synergy in production, distribution and marketing;
The company which distributed the film was Universal Pictures. They did the marketing and distribution for the film, working alongside Film4 and DNA films who helped with the distribution of the film.
The technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange;
The introduction of 4K streaming and recording has allowed the director and the production companies of Ex_Machina to film and distribute in this format. This allows a higher resolution picture than other resolutions such as 1080p or 720p. It was also distributed on blur-ray as well as streaming available for people to download by using services such as Amazon Movies. This means that people can take advantage of this by streaming their content to a TV whether they have 4K or not it would still look good either way.
The significance of proliferation in hardware and content for institutions and audiences;
Because of such advanced technologies people do not need to go to the cinema to see a film because of streaming services available. For example if a new film was released it will most likely be posted on an illegal website for the audience to see. This means that the production companies needed to make sure that the film was recorded digitally and distribution friendly on portable devices. There are also other services such as Netflix and iTunes for which the audience of a particular film can buy and stream across all their devices.
The importance of technological convergence for institutions and audiences;
This film had a different marketing strategy than other mainstream films. To market the film to a wider audience, the distribution company created a tinder profile for one of the main characters who was Ava. This got her views on her profile which then redirected each user to the website of the films release date etc. Although it was also marketed in the traditional ways of which films were for example a trailer of the film was posted on YouTube which got publicity. This means that new social media technology came together with film a market a smaller and lower budget film than you would expect.
The issues raised in the targeting of national and local audiences (specifically British) by international or global institutions;
The film was marketed on a global basis including USA, Europe and China. They however did different things in each of those areas. For example in Europe they did the tinder marketing scheme.
The ways in which the candidates' own experiences of media consumption illustrate wider patterns and trends of audience behaviour;
I think that the way the film was marketed was new and different to other methods which are currently out there and used by other distribution companies such as trailers which was also included within the marketing campaign of Ex_Machina.
Production companies who were involved in the production process of Ex_Machina are: Film4 and DNA Films. They are both small production companies one of the being Film4 which s a British film production company owned by Channel 4.
The importance of cross media convergence and synergy in production, distribution and marketing;
The company which distributed the film was Universal Pictures. They did the marketing and distribution for the film, working alongside Film4 and DNA films who helped with the distribution of the film.
The technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange;
The introduction of 4K streaming and recording has allowed the director and the production companies of Ex_Machina to film and distribute in this format. This allows a higher resolution picture than other resolutions such as 1080p or 720p. It was also distributed on blur-ray as well as streaming available for people to download by using services such as Amazon Movies. This means that people can take advantage of this by streaming their content to a TV whether they have 4K or not it would still look good either way.
The significance of proliferation in hardware and content for institutions and audiences;
Because of such advanced technologies people do not need to go to the cinema to see a film because of streaming services available. For example if a new film was released it will most likely be posted on an illegal website for the audience to see. This means that the production companies needed to make sure that the film was recorded digitally and distribution friendly on portable devices. There are also other services such as Netflix and iTunes for which the audience of a particular film can buy and stream across all their devices.
The importance of technological convergence for institutions and audiences;
This film had a different marketing strategy than other mainstream films. To market the film to a wider audience, the distribution company created a tinder profile for one of the main characters who was Ava. This got her views on her profile which then redirected each user to the website of the films release date etc. Although it was also marketed in the traditional ways of which films were for example a trailer of the film was posted on YouTube which got publicity. This means that new social media technology came together with film a market a smaller and lower budget film than you would expect.
The issues raised in the targeting of national and local audiences (specifically British) by international or global institutions;
The film was marketed on a global basis including USA, Europe and China. They however did different things in each of those areas. For example in Europe they did the tinder marketing scheme.
The ways in which the candidates' own experiences of media consumption illustrate wider patterns and trends of audience behaviour;
I think that the way the film was marketed was new and different to other methods which are currently out there and used by other distribution companies such as trailers which was also included within the marketing campaign of Ex_Machina.
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