Immediately when the video starts within the first 10 seconds we are presented with fifth harmony and on the beach wearing little clothing. All of their hair is messy which matches with the clothing they are wearing. We continue to scenes of them being spread-out on the beach looking straight towards the lens which are the audience watching.
At around 28 seconds we are presented with close ups of each one of the girls which show them individually, even though they are alone each one of them continues to look straight at the audience which is us the audience. This is an example of the scene being intimate and they want us to see that. Most of the actions they make include them moving their whole body across the sand to attract the audience. The camera zooms in to their faces with the light in the background and the sea in the background and little clothing they show sighs of an intimate scene. They are each wearing different types of clothing with a variety of different colours to engage the audience as soon as the video stars. The majority of the time we see them tilt their head backwards and then forwards to add attention to the scene at the same time running their body across the sand. This associates with sexiness which again initiates this scene in relation to sex. At around the 10 seconds after one minute we see the first sight of a male in the music video however, the scene is only around around 3 seconds or less.
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